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The Secret To Keeping Your Online Brand Strong
Giovanni Ghignone is the engaging voice behind the Virgin Active SA brand. With his role as social media manager, he is in charge of interaction between the Virgin Active community, as well as providing clarity, information and monitoring the brand. Gio does this exceptionally well, so Heavy Chef decided to have an in-depth conversation with Gio about being the face behind a brand name, and keeping a brand strong and active. Read Further
Filed under Heavy Chef News.
Concocted by Wendy Tayler,Mike Saunders is the CEO of DigitLab, a well-known business that focuses on digital strategy, design and development, research and training. Mike also provides training, presentations, consulting, social media, social business and networking, email marketing, and is an avid blogger. Along with his array of offerings, Mike was also voted one of the top 20 people of follow o Twitter in South Africa. Heavy Chef caught p with him to learn about his success and specialty role as a keynote speaker. Read Further
Filed under Heavy Chef News.
Concocted by Wendy Tayler,Nicholas Haralambous is the CEO and co-founder of Motribe.com, a platform that allows users to manage their own mobile social communities. He started off as a journalist, but quickly moved from print media to the online space. He has worked with the Sunday Times and Financial Mail. Nic is also the head of the mobile division at Mail & Guardian, and the General Manager at Zoopy.com. He also adds product manager of Vodacom SA’s mobile and social networking division to his resumé. With such success, we thought we would chat to Nic about mobile and the various platforms that are necessary to flourish as a brand. Read Further
Filed under Heavy Chef News.
Concocted by Wendy Tayler,Christine da Silva is the Head of Search for Neo@Ogilvy in South Africa. She has extensive experience in the international markets including the Unites States, Europe, The United Kingdom, and South Africa. She has also been at the head of SEO divisions of three well renowned Search Marketing companies, prior to starting her own consultancy, AlterSage. Christine successfully managed AlterSage for four years before it merged with Ogilvy’s Neo division. She took some time to chat with Heavy Chef and share some important elements concerning international marketing. Read Further
Filed under Heavy Chef News.
Concocted by Violet Kadzura,Erica Ho is a contributor to Time magazine’s technology blog, Techland, and has also lent her writing talent to AOL and Gizmodo. Erica attended the University of Texas and then moved to San Fransisco to write for Gizmodo. She has been living in Hong Kong for the past two years, and Heavy Chef got a chance to speak with her about her tech experiences there. She also shared her views on the Android vs. Iphone debate. Read Further
Case Study: Newspaper Online Analytics (N.O.A)
When websites for newspapers like The Daily Mail and The Guardian need reliable statistics on their online traffic, they turn to resources like ABCe and NOA (Newspaper Online Analytics). ABCe has always been the industry standard for auditing the online audience of British newspapers and NOA is relatively new to the industry but it’s methodology promises accurate and thorough results.
Filed under Digital Marketing Basics.
Concocted by Mike Perk,Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.
After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.
Filed under Digital Marketing Basics.
Concocted by Fred Roed,So, your brand is a message. You need to select a message that resonates with your intended audience.
This is not always easy, but there are steps you can follow in choosing a message that will represent you successfully. First, look at the benefits of what you’re offering. Second, look at your target persona.
Filed under Digital Marketing Basics.
Concocted by Fred Roed,Like marketing, branding is a contested topic, and its meaning is debated fiercely amongst marketing academics. For us at World Wide Creative, however, there is a simple definition that we like to use.
‘A brand is merely the message that you want to convey.’
Filed under Digital Marketing Basics.
Concocted by Fred Roed,When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?”
The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.
